August 2010

Date: Wednesday, October 13th at 9:00am Pacific / 11:00am Eastern

As an Online Business Manager our clients look to us to keep an eye out for what’s next – future trends in building business, online or otherwise. Mobile Technology is fast becoming the next big thing in business as we look to connect directly with cell phone, smartphone, and tablet users.

Join our guest expert Jeremie Miller, “Next Internet” Thinker and Mobile Explorer, as he shares with us:

  • How mobile technology fits into the overall business strategy
  • Areas of business that need updating to connect with mobile users
  • First step to reaching out to mobile users already in your audience

Jeremie Miller is a man of many talents and interests, including experience as a teacher (over 8 years), training as a coach (International Coach Academy), an entrepreneur, a strong love for Star Wars (Empire was the best movie, this is not up for discussion), and a geeky love of researching and learning about new technologies then… which has led him to his latest exploration the Mobile Lab.

Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@obmconnect.com

If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits

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Experience vs. Enthusiasm

by Tina Forsyth on August 26, 2010

When I’m hiring someone for my team one of the key things I consider is:

How HUNGRY are they for the opportunity?

Most business owners are looking for experience – they want to know if someone has done something before, how successful they were at it, etc. This is certainly an important consideration in hiring people imo, BUT it might not be quite as important as you think.

When it comes to adding someone to my team I am a huge fan of looking at how “hungry” someone is for the opportunity. How excited are they about the opportunity? What do they love about my business and what we do? Can I feel their energy and enthusiasm? Are they chomping at the bit to work with me and my team?

I would much rather have someone who is oozing enthusiasm on my team than someone who doesn’t have much enthusiasm but knows how to do stuff. It’s their enthusiasm that will drive the work - if someone has lots of experience but they aren’t excited about the work they are doing it will show (and can actually cause big problems.) Someone with enthusiasm is willing to learn on the fly, figure things out as needed in order to get the job done. They are willing to go the extra mile and want to have fun in the process. They are also the ones who tend to stick around the longest, because you’ve given them an opportunity to learn and there is a loyalty that comes alongside that.

Now the thing is, quite often the people who are “hungriest” for the opportunity aren’t always the ones with the most experience (that’s actually true in many cases.) So what to do? How do you know if you should hire the person with more experience vs. the person who is “hungrier” and more excited?

If you hire someone with less experience that might require some more attention and patience from your end as the business owner – there may be additional training involved, and it could take a bit longer for some things to get done in the learning stage. Depending on what you are hiring for and how quickly you need them to be able to engage this could be a consideration.  

There are a few things to look for to make sure that you don’t hire someone who is excited but might sink instead of swim:

  • What kind of training (or certification) do they have? Have they invested their own time, money and energy in learning new skills? This can be a good indication of how serious they are about the work they want to do and what they are willing to invest to bring it to life.
  • What kind of support system do they have for themselves? Are they part of a community of peers or do they work with a mentor that they can turn to when they do have questions? As I always say, as virtual support professionals we don’t need to know everything… we just need to know where we can find the answers.
  • What kind of business structure do they have? Have they set themselves up as a professional business? If they have invested in getting themselves incorporated, registered or whatever is necessary to setup an “official” business (which can vary by location) this is an indication that they are dedicated to their business and in it for real (vs. just giving it a try.)

Curious for your thoughts? Would you rather hire someone with experience or enthusiasm? When have you done either one (and how has it worked or not?)

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Keep in mind… an RFP is a “wish list”

by Tina Forsyth on August 24, 2010

Are you an OBM, VA or other online support professional who is looking for new clients?

Then allow me to give you a bit of “homework” – this is something that I ask of the gals in my Online Business Manager Mentorship program (if their business isn’t yet full.)

Respond to any RFP (request for proposal) that is appealing to you – with the intention of getting to have a conversation with the business owner to learn more and determine if there is a fit.

Just to clarify – an RFP is where a business owners submits their request for “help”, telling you what they need help with and giving you some insight as to their business, projects, budget and such. If you are a fit for what they need then you respond with your “proposal” letting them know how you could be a fit for their needs. There are some really great RFP services out there these days (like the one here at our OBM Association) - if you haven’t done so already be sure to join to be notified as new opportunities arise.

And yet I have to admit that i’m surprised when I see a great RFP come through our OBM Association website – and then hear from the business owner later on that they didn’t get any response. This happens alot more than you would think – what’s up with that? I KNOW there are members who are looking for new clients, and yet they aren’t responding?

I decided to dig a bit deeper and found a common theme among what was stopping people from applying:

“Tina, I’d love to apply for this but don’t have everything that they are looking for…”

If you’ve ever looked at an RFP and thought this allow me to give you a reframe. When a client submits their RFP it is essentially a “wish list” on their part – they may be listing anything and everything that they would love to have, BUT that doesn’t mean they wouldn’t settle for someone who has *most* of what they need.

I would put the 80/20 rule to work here – if you are interested in something and have 80% of what they need, then by all means apply! See the fact of the matter is that you won’t know for sure whether or not something is a fit for you until you get to have a conversation with the business owner – and you won’t get to have a conversation until you apply to the RFP. It is only in the conversation that you can really learn what they need, what is truly important to them and see if/how you can help.

As a business owner shared with me a while back (after not getting a response to her very detailed RFP):

“Tina, I don’t actually expect someone to be able to do all of this… but would love to hear where they can help me, and how they could help build the team to take care of the stuff they can’t”

Which is exactly part of the OBM role anyways right?

I also want you to keep in mind that sometimes the business owners who are submitting these RFPs don’t always know for sure what they need themselves. And so they put everything they can think of in an RFP. Again, a conversation here is vital as you can educate the business owner on how you can help, what you can (and cannot) do for them.

Remember that we are pioneers – I think sometimes we forget that not everyone knows what an OBM is (gasp!) So keep in mind that education may be necessary in this process, and could potentially lead to a really great client if you are willing to have that conversation.

Your Assignment: If you are looking for clients, proactively respond to all RFPs that could potentially be a good fit for you and your services. You won’t know for sure if it’s a fit (or not) until you have apply and have a conversation.

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The 3 Types of Income Generation

by Tina Forsyth on August 20, 2010

Seems so many people focus on the dream of “passive revenue” and “making money while you sleep” – which is of course a lovely thing. But this is only part of the story when it comes to building a business – there are actually 3 types of income generation and to build a balanced business we need to make sure we are doing bit of each.

And of course, your comments, thoughts, yeas or nays are always welcome.

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Date: Thursday, August 12th at 12:00pm Pacific / 3:00pm Eastern

Savvy entrepreneurs watch their dollars closely as they build their business and strategize for the future.

While most business owners already understand the services that virtual assistants provide and are familiar with the fee range for those services, it’s a different story for the new arena of Online Business Managers. The fee difference from VA to OBM can be difficult to swallow so it’s your job to help them understand how your services will facilitate an entrepreneur reaching the next level of business growth.

But you can’t do it by just telling them all of the wonderful reasons for working with you or you’ll lose more potential clients than you’ll gain.

Join Carolyn Herfurth, an expert on “sales rejection prevention” as she covers:

  1. The 5 steps to creating your own rejection prevention plan to land the clients you want
  2. Some of the most common mistakes you can make to hurt your sales efforts and how you can avoid them
  3. How to engage your prospect in a sales conversation to eliminate objections

Before founding The Biztruth, a company dedicated to helping solopreneurs avoid sales rejection, Carolyn owned a multiple 6-figure business helping her clients launch nearly 100 businesses. As a serial entrepreneur who’s worked exclusively with other entrepreneurs for the past 8 years, she knows what works and what doesn’t when it comes to running a small business and landing the ideal clients. To learn more about Carolyn, visit thebiztruth.com.

Audio Recording (60 mins) | Click Here for MP3

If you are ready to dive in and get your sales conversation process nailed down once and for all be sure to check out Carolyn’s training at: www.thebiztruthbootcamp.com As a member of the IAOBM you get a $100 coupon to apply towards your registration – just enter in the code OBM100 at checkout.

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Delegation is Dead

by Tina Forsyth on August 6, 2010

Say what? Sounds like a crazy thing to say, me being a proponent of “hiring your virtual team” and such… isn’t delegation a part of that?

I actually have a bit of a different perspective on this and it is based on my belief that:

Your virtual team should be taking stuff OFF your plate, not adding work to your plate.

Delegation is actually a lot of work when you think about it. In order to delegate effectively you need to be able to decide – usually on a day to day basis – what needs to be done, who is best to do it, give specifics on how it needs to be done, set deadlines, answer any of their questions, follow up to make sure it is done, etc. Phew!

I’m actually a fan of coming at this from a slightly different but hugely significant angle – releasing instead of delegating.

I recorded a video a few weeks back that talks about the two different mindsets of virtual support professionals – the business mindset vs. the employee mindset. (If you haven’t seen the video yet you can watch it here.)

In a nutshell, someone with a business mindset really gets that they are the expert, they are the specialist and are providing a valuable service to you. When you talk to someone with a business mindset they are going to say something like “here’s how I can help you” – they will TELL you what they can do for you.

Someone with an employee mindset usually has the best intention at heart and really wants to help – but they don’t yet have the understanding, experience or knowledge to approach you as an expert in their field. Instead they approach you from the perspective of “how can I help you?” – they ASK you how they can help.

If you consider this for a moment you can actually feel the difference here… if someone TELLS you how they can help that actually takes work off your plate. They are clear on what they are doing and what needs to be done – it’s like a sigh of relief!!

When someone ASKS you how they can help that actually adds work to your plate. It now becomes up to you to tell that person what to do, how to do it, when to do it, follow up to make sure it gets done, etc… this is A LOT of work for many business owners (and quite frankly something that many of us do poorly as it’s not our strength).

Most of the business owners I talk to would love to have someone with a business mindset – we are hungry to get this stuff off our plates!

Now when you have someone in place who has a business mindset your “job” is no longer about delegation… it’s now about release. You don’t have to tell them what to do – instead they are telling you! Your job then is just to learn how to let go, how to release what needs to be done so someone else can take care of it for you.

Now I know for many of us the actual job of releasing can be tough (my fellow control freaks out there, LOL). There is a learning curve for many of us in knowing how to do so – which is why we have a whole module on this in the THRIVE Hiring System. It’s not just about throwing everything at someone and leaving them be – there is a process that we teach for you to be able to get what you need from your team while still freeing yourself up from the details.

Aaaaaahhhhh… love that.

Ready to start releasing? We created the THRIVE Hiring System to help you do just that, join us won’t you?

And of course, your comments, thoughts, yeas or nays are always welcome. Post here on the blog.

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