Member News

Member Event – How to Add Pizzazz to Your Client’s Information Products so They Stand Out From the Crowd

by Tina Forsyth on January 31, 2012

Date: February 16th, 2012 at 12:00 pm PST / 3:00 pm EST

It’s one thing to create an information product – in today’s day and age anyone can do that. But it is a whole other thing to create a *great* information product that has an impact (and that people will buy and use!) As an OBM we can help guide our client’s to making the best of their information products so they can sell more, make more money and stand out from the crowd.

What You’ll Learn:

  • Various options for information products – not just books anymore!
  • Get a customer’s attention before they even open the package
  • How to distinctively package and ship lead generator or free CD offers
  • Retail distribution for self-published books and products
  • Easy ebook conversion and distribution

Cindy Tyler is the founder and owner of Vervante.  She started Vervante 11 years ago as a print-on-demand publishing company for corporate customers such as IBM, Palm and Apple.  Today Vervante serves over 1000 self-publishing authors and companies printing books as well as a variety of information products.  Cindy will share tips and ideas that will get your products noticed as well as how to easy maneuver the self-publishing and distribution channels.

 

Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@obmconnect.com

If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits


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Member Event – “Simple, Effective Direct Mail Strategies That Will Grow Your Business Without Depleting Your Wallet”

by Tina Forsyth on December 22, 2011

Date: January 17th, 2012 at 9:00 am PST / 12:00 pm EST

In this world of online overwhelm it is often the “tried and true” marketing methods that can have the biggest impact. Enter the world of direct mail, which to make seem old-school but remains one of the most effective marketing strategies around – and is especially effective for businesses that find themselves in a marketing slump. If you really want to showcase your OBM marketing mindset to your clients you will want to join this class and learn where and how this could be an effective strategy to help them boost their business.

In the Teleseminar, participants will discover:

  • How Image Advertising & Direct Response Marketing Are Different
  • The Key To Successful Direct Response
  • 3 Secrets To Getting Your Mail Opened
  • ​Easy Ways To Save Thousands of Dollars With Every Single Direct Mail Campaign
  • The 3 Ingredients of All Successful Direct Mail

Our guest expert for this Member-only call is internationally known marketing and business strategist Diane Conklin. She specializes in helping entrepreneurs and small business owners grow their companies to the next level and showing them how to outperform their competition by measuring their marketing and strategically using multi-media campaigns. Diane is also an author, entrepreneur, coach, consultant, event planner, speaker and direct mail expert, who for over 12 years has specialized in showing entrepreneurs and small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars, through direct mail and other media.

IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits

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Member Event: How OBM’s Can Easily Create Books and Instant Credibility For Their Clients

by Tina Forsyth on April 27, 2011

Date: Tuesday, May 24th at 1:00 pm pacific / 4:00pm Eastern

The world of publishing is rapidly changing. Professional consultants, speakers and coaches need books to get better speaking engagements and it can be a confusing road to travel. Kristen Eckstein, the Ultimate Book Coach, will walk OBMs through three main options for their clients to getting that book out of their heads and into print, and how it can easily be done for the client with minimum time invested by the OBM. Chances are, you don’t know the difference between an ISBN or an ATM, and neither does your client. All they know is they want to see their name and expert advice in print. This class will teach you what to say to your clients and how to demistify the book creation process.

You will learn:

  • The 3 main types of publishing and which options may be best for your clients.
  • The eBook craze, why your clients need it, and why they should be concerned with all the “easy ebook” buttons being touted by “experts.”
  • How Kristen can make your job easier, give your client the credibility and control they desire, and maximize their revenues with the credibility a book gives their business.

Our guest expert for this Member-Only call is Kristen Eckstein.  She has been “sucking” books out of people’s heads since 2003 and has a passion for seeing business owners excel. Her client list includes professional speakers, coaches and consultants. To learn more about Kristen visit www.UltimateBookCoach.com.

Call-in information for the live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@obmconnect.com

If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits

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Member Event: Simulcasting – The 5 W’s of the Cutting Edge Revenue Stream

by Tina Forsyth on February 23, 2011

Date: Thursday, March 17th at Noon Pacific / 3:00pm Eastern

Imagine being able to attend any event in the world from the comfort of your own home. Imagine feeling like you were “right there” participating live, even though you are in your pajamas. Imagine helping your clients to create this experience for their own customers…as a way to leverage their expertise and increase their income.

As Online Business Managers, our clients look to us to keep our “finger on the pulse” of what is hot out there – what new and cool things are people doing to increase revenues? Simulcasting is a true, cutting edge strategy that is just starting to gain popularity as an effective way for businesses to be able to offer live events to a global audience. And it is important that you know and understand what simulcasting is all about so that you are ready to go when your client says “hey, I’m thinking of doing a simulcast… can you help?”

Andrea J. Lee is pioneering the simulcast revolution and we are delighted to have her as our guest expert this month. During this call Andrea is going to share the 5 Ws’ of Simulcasting, including:

• What the heck is a simulcast (and how does it differ from a webinar)?
• Who is looking to add simulcasting to their revenue streams?
• When is a client is ready (or not) to do a simulcast?
• Where does simulcasting happen, and what do you need to have in place to make it a success?
• Why bother with simulcasting anyways?

Andrea J. Lee’s experience with small businesses started at age 11 when she helped her Dad with bookkeeping. Since then, she has helped businesses around the world reach 7 figure financial success while creating lives rich with meaning and laughter. Along with her print publications, Andrea mentors, teaches, coaches and writes from her home in British Columbia. Having run multiple businesses since 1997, Andrea loves her work – and – never likes to be too far from her husband Mike and new puppy Oz. Andrea continues to be a thought-leader in the field of personal and business coaching. To connect with Andrea go to www.WealthyThoughtLeader.com

You can access the recording for this call in the Member Area.

If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits

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Member Event: Rejection Prevention: 3 Tips for Selling Your OBM Services & Landing the Ideal Clients

by Tina Forsyth on July 28, 2010

Date:  Thursday, August 12th at 12:00pm Pacific / 3:00pm Eastern

Savvy entrepreneurs watch their dollars closely as they build their business and strategize for the future.

While most business owners already understand the services that virtual assistants provide and are familiar with the fee range for those services, it’s a different story for the new arena of Online Business Managers.  The fee difference from VA to OBM can be difficult to swallow so it’s your job to help them understand how your services will facilitate an entrepreneur reaching the next level of business growth.

But you can’t do it by just telling them all of the wonderful reasons for working with you or you’ll lose more potential clients than you’ll gain.

Join Carolyn Herfurth, an expert on “sales rejection prevention” as she covers:

  1. The 5 steps to creating your own rejection prevention plan to land the clients you want
  2. Some of the most common mistakes you can make to hurt your sales efforts and how you can avoid them
  3. How to engage your prospect in a sales conversation to eliminate objections

Before founding The Biztruth, a company dedicated to helping solopreneurs avoid sales rejection, Carolyn owned a multiple 6-figure business helping her clients launch nearly 100 businesses. As a serial entrepreneur who’s worked exclusively with other entrepreneurs for the past 8 years, she knows what works and what doesn’t when it comes to running a small business and landing the ideal clients.  To learn more about Carolyn, visit thebiztruth.com.

Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@obmconnect.com

If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits


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THRIVE Hiring System Opens TODAY

by Tina Forsyth on July 27, 2010



So, are you ready to stop settling for this frustrating, crazy-making approach to running a business? Are you itching to get back to doing what you love for the people who really need you?

Because the THRIVE Hiring System is finally here.

Learn proven strategies and tools for finding, hiring, and working with support teams that bolster YOUR success – consistently and reliably.

Click here to register: THRIVE Hiring System

We’ve got your hiring needs covered, from soup to nuts…

6 LIVE training calls, including:

  • Team module: Who You Need and When
  • Hire module: Find and Hire the Right People
  • Release module: Letting Go So Your Team Can Support You Effectively
  • Incentive module: Compensating Your Team to Contribute to the Bottom Line
  • Validate module: Building Long Term Relationships With Your Team
  • Expand module: Next Steps as Your Business Grows
  • PLUS 2 “open mike” Q&A calls with me, Tina Forsyth
  • PLUS 1 year of access to the THRIVE Directory & Job Board
  • PLUS a 1-year membership to the THRIVE Community Discussion Board (online)

For just $497, you can END the outsourcing misery for good and start THRIVING as an entrepreneur.

Click here to register: THRIVE Hiring System

Can you imagine? In less than 2 months, you could have a team of professionals who rally to SUPPORT YOU, exactly how you need it.

No more babysitting. No more drama. No more running for cover when something blows up. (Even better … how about no more stuff blowing up in the first place!?!)

Start LOVING Your Business Again…

Because when you have the right team in place, living that 6- or 7-figure dream no longer seems impossible but very realistic.

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Online Business Management is a Natural Step Forward

by Tina Forsyth on July 14, 2010

by Linda Horowitz

“I am flexing my strategic and project management muscles for the first time in years.” – Linda Horowitz

When I began my self-employment journey after 20 years in management for a retail chain I really didn’t know where to begin. I knew that I wanted to take my skills and transfer them to potential clients but I did not know how. That’s when I learned about Virtual Assistance, and so I began my career flying solo.

For the next five years, after going through VA Training, a learning curve that has taken me from the brick and mortar world to the virtual business world, as well as developing a base of clients with whom I enjoy working, I still felt something was missing in my personal goal to fully utilize my project management and strategic planning skills.

That is when I came to read the book “Becoming an Online Business Manager” by Tina Forsyth. Still, I was unable to fully understand the term “OBM,” and so I took the Online Business Manager training and ultimately joined the OBM Mentor program.

I now have my first client as an Online Business Manager (OBM). I am looking at my client’s business from a different view than I was before – working the bigger picture, finding the business opportunities, implementing operational plans and working with teams. I feel that now I am truly doing what I had set out to do when I began my business. I am flexing my strategic and project management muscles for the first time in years.

Make no mistake – I may be using skills that are familiar, but the business I am working with is completely new to me. The learning curve is great and it can seem daunting at times as there is much to learn. But it is, at the same time, challenging and exhilarating. Moving back to planning and implementation work from task orientated and administrative work is also taking me way out of the comfort zone that I had built for myself. It has been a while.

Please do not mistake this in any way as a negative commentary on the role of the Virtual Assistant. Absolutely not! Had I not gone through the process of being a Virtual Assistant, I would not have learned about the world of business online, about the expertise that is available, or about the software that can be used. I treasure the support I have received and still receive from the various associations I belong to, and from the colleagues with whom I have worked over the years and I look forward to more. For me, the roles of the Virtual Assistant and the Online Business Manager are explicitly intertwined.

Online Business Management is not an industry preference; it is a natural step forward for the business owner who has developed the need for a business manager. For me it has been a matter choice – of choosing a role that feels right for me within that business.

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Member Event: Building Your OBM Brand

by Tina Forsyth on June 25, 2010

Date: Tuesday, July 20th at 10am pacific / 1pm eastern

Do you stand out from your competition? Do you have a unique branding and positioning platform that attracts prospects to you? Are you implementing PR and marketing strategies to build your brand and business? Or are you just “yet another” OBM business, that is lost in a sea of similar offerings, hoping clients will choose you? In this teleseminar you’ll learn branding, marketing and PR strategies to ramp your business and generate the revenue you desire.

In this info packed one-hour teleseminar you’ll learn:

  • What IS branding (and ISN’T)?
  • How to translate your brand to all the written, verbal, and visual communication you develop
  • What are the key components of a good Press Release?
  • Where can you deploy your Press Release online?
  • How can you optimize your Press Release so it gets found in online searches?
  • How can you approach the media with specific topics to generate interview requests?
  • How often should you contact the media and what should you be saying to them?
  • How can you write articles, and where can you deploy them, to get more exposure for your brand?
  • What are some social media tips/strategies and useful resources you can use to generate clients and awareness for your business?

Lisa Orrell, The Promote U Guru: Lisa is an in-demand Branding Expert, Marketing Consultant and Business Coach, who works with small business owners, entrepreneurs, coaches, consultants, entertainers, speakers and authors. She has 20 years of experience and has received over 75 national and international awards for marketing excellence. Plus, Lisa is also the author of 3 books and a professional speaker. Based on her expertise, she has been interviewed by, or written for, (partial list): ABC, MSNBC, NPR, The Wall Street Journal, NY Times, TIME, BNET.com, WomenEntrepreneur.com, and countless others! To learn more about Lisa visit: www.PromoteUGuru.com. Follow her blog, and join her online (Twitter, Facebook and LinkedIn) by visiting her main website!

IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits

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The Stop Settling Manifesto – get your copy

by Tina Forsyth on June 15, 2010

Grab Your Copy Now:

In this short (I promise!) report I cover a few key things that you need to know in order to create the best virtual support team for you and your business, including:

  • the one thing that is hurting most business owners who are struggling with their team (and it’s not what you might think!)
  • the hiring approach that I see many business owners doing (and which is almost guaranteed to fail)
  • a formula for ensuring you create a successful team (just two simple things)
  • how being an ostrich or a control freak can stiffle your team (and subsequently your business success!)
  • the ONE question that you need to ask in order to know if you have the right team in place

Go ahead and grab your copy at the link above, and be sure to let me know what you think!

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It’s Finally Here! The Perfect SEO Copywriting Course for OBMs

by Tina Forsyth on June 10, 2010



Would you like to learn how to “Write a Site” – for you or your clients – in just 30 days?

My friend and colleague, Marketing Strategist Karri Flatla has created the SEO Copywriting Course and it starts June 22nd.

I’ve been bugging Karri to offer a course like this forever, and I guess she finally gave in <wink>. If you’ve always wanted to help your clients with their web copy, you really can’t afford to miss this one. Web copywriting skills are in HIGH demand; yet very few online support professionals are offering copywriting to their clients.

Now you can add “Copy Doctor” to your portfolio! And add another revenue stream for yourself in offering this skillset.

The great thing is that you don’t have to be a “great writer” to write a website that SELLS. In this webinar-based course, Karri is going to teach you how to write search engine optimized web copy easily and quickly.

In just one month you could have that website copywriting project FINISHED.

Click here to register for Karri’s SEO Copywriting Course. The first class is June 22nd.

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