Date: February 16th, 2012 at 12:00 pm PST / 3:00 pm EST
It’s one thing to create an information product – in today’s day and age anyone can do that. But it is a whole other thing to create a *great* information product that has an impact (and that people will buy and use!) As an OBM we can help guide our client’s to making the best of their information products so they can sell more, make more money and stand out from the crowd.
What You’ll Learn:
- Various options for information products – not just books anymore!
- Get a customer’s attention before they even open the package
- How to distinctively package and ship lead generator or free CD offers
- Retail distribution for self-published books and products
- Easy ebook conversion and distribution
Cindy Tyler is the founder and owner of Vervante. She started Vervante 11 years ago as a print-on-demand publishing company for corporate customers such as IBM, Palm and Apple. Today Vervante serves over 1000 self-publishing authors and companies printing books as well as a variety of information products. Cindy will share tips and ideas that will get your products noticed as well as how to easy maneuver the self-publishing and distribution channels.
Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@obmconnect.com
If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
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Our guest expert for this Member-only call is internationally known marketing and business strategist Diane Conklin. She specializes in helping entrepreneurs and small business owners grow their companies to the next level and showing them how to outperform their competition by measuring their marketing and strategically using multi-media campaigns. Diane is also an author, entrepreneur, coach, consultant, event planner, speaker and direct mail expert, who for over 12 years has specialized in showing entrepreneurs and small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars, through direct mail and other media.

Before founding The Biztruth, a company dedicated to helping solopreneurs avoid sales rejection, Carolyn owned a multiple 6-figure business helping her clients launch nearly 100 businesses. As a serial entrepreneur who’s worked exclusively with other entrepreneurs for the past 8 years, she knows what works and what doesn’t when it comes to running a small business and landing the ideal clients. To learn more about Carolyn, visit thebiztruth.com.
Lisa Orrell, The Promote U Guru: Lisa is an in-demand Branding Expert, Marketing Consultant and Business Coach, who works with small business owners, entrepreneurs, coaches, consultants, entertainers, speakers and authors. She has 20 years of experience and has received over 75 national and international awards for marketing excellence. Plus, Lisa is also the author of 3 books and a professional speaker. Based on her expertise, she has been interviewed by, or written for, (partial list): ABC, MSNBC, NPR, The Wall Street Journal, NY Times, TIME, BNET.com, WomenEntrepreneur.com, and countless others! To learn more about Lisa visit: www.PromoteUGuru.com. Follow her blog, and join her online (Twitter, Facebook and LinkedIn) by visiting her main website!



