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Date: Tuesday, July 20th at 10am pacific / 1pm eastern
Do you stand out from your competition? Do you have a unique branding and positioning platform that attracts prospects to you? Are you implementing PR and marketing strategies to build your brand and business? Or are you just “yet another” OBM business, that is lost in a sea of similar offerings, hoping clients will choose you? In this teleseminar you’ll learn branding, marketing and PR strategies to ramp your business and generate the revenue you desire.
In this info packed one-hour teleseminar you’ll learn:
- What IS branding (and ISN’T)?
- How to translate your brand to all the written, verbal, and visual communication you develop
- What are the key components of a good Press Release?
- Where can you deploy your Press Release online?
- How can you optimize your Press Release so it gets found in online searches?
- How can you approach the media with specific topics to generate interview requests?
- How often should you contact the media and what should you be saying to them?
- How can you write articles, and where can you deploy them, to get more exposure for your brand?
- What are some social media tips/strategies and useful resources you can use to generate clients and awareness for your business?
Lisa Orrell, The Promote U Guru: Lisa is an in-demand Branding Expert, Marketing Consultant and Business Coach, who works with small business owners, entrepreneurs, coaches, consultants, entertainers, speakers and authors. She has 20 years of experience and has received over 75 national and international awards for marketing excellence. Plus, Lisa is also the author of 3 books and a professional speaker. Based on her expertise, she has been interviewed by, or written for, (partial list): ABC, MSNBC, NPR, The Wall Street Journal, NY Times, TIME, BNET.com, WomenEntrepreneur.com, and countless others! To learn more about Lisa visit: www.PromoteUGuru.com. Follow her blog, and join her online (Twitter, Facebook and LinkedIn) by visiting her main website!
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
Date: Tuesday, June 15th at 9:00am pacific / noon eastern
A Request for Proposal (RFP) comes in from what appears to be your perfect client. You ARE the best candidate for the role. You’re eager to capture their attention.
So how do you respond? How much information do you include? What details are a MUST to include? Do you include your rates? What about a resume?
We’ve seen our share of RFP responses and sadly, we’ve seen some responses from fantastic virtual professionals (like yourself) who are short-selling themselves for what could be a perfect opportunity.
Frankly, we’re tired of seeing you short-sell your talents and we want to help YOU demonstrate the expert you are to the business owners you want to work with. That’s why we’ve decided to host this call – to share the do’s and don’ts of responding to RFPs.
In this call we’ll discuss:
- Specifics to look for in an RFP (to help you determine whether it’s even worth responding to)
- Top 5 details to include in your response to a RFP
- What to NEVER include your RFP response
- The #1 reason biz owners will immediately delete your RFP response without further consideration
Cindy Greenway is the author of Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients and Co-founder and Lead Trainer of Hot Skills VA Training. Since the start of her VA business in 2003, she has worked with highly respected and successful online-based businesses and now focuses her time on training and mentoring virtual professionals as well as supporting the growth of the industry by educating the business community.
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
Date: Tuesday, May 25th at 9:00am pacific / 12:00pm eastern
Even though we work in a virtual world, as Online Business Managers it is essential that we build a strong business network both for ourselves and our clients. And yes, this does mean getting out from behind the computer every once in a while and meeting people face to face (gasp! ;))
In fact, we are firm believers that your success depends on your getting out and connecting with people live and in person. The business world is changing and you need to be willing and comfortable in doing so - or opportunities may pass you by.
What You’ll Learn:
- Tips to relieve the anxiety of networking
- Ways to identify “your people” in a room
- What to say and what NOT to say
- How to have fun and throw your own party!
Bryn spent 20 years in Corporate America as a passionate leader of high-performing teams and endless multi-million dollar projects. One of her secrets to success? Her ability to connect and collaborate. She is now bringing that same passion along with her laser-focused connection strategies to her clients and broader on-line community. Her Goal: To make connecting FUN and PROFITABLE for everyone! To learn more about Bryn, visit www.brynjohnson.com
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
Date: Wednesday, April 21st at 8am pacific / 11am eastern
Late in 2009, the FTC revised their guidelines which greatly affected those who run online businesses and early 2010 Mastercard and Visa, as well as other merchant processors, have conveyed some new regulations in response to longtime complaints from customers that are being billed for products they didn’t want or felt they were being misled into buying.
As Online Business Managers it is essential that we understand these rules on behalf of our clients, so that we can ensure that they aren’t crossing any lines that could potentially cause issues (such as getting their merchant account shut down, eek!).
And yet, trying to sort through these FTC changes can be daunting to say the least – so we’ve invited Lisa Wells to do a very special call for us and explain the new FTC guidelines in plain English.
On this call, you’ll learn:
- What the FTC Guidelines are about and why you should care
- Who these guidelines are for
- How these guidelines affect use of testimonials
- New rules around continuity programs
Lisa will lead you through practical steps you can take now to ensure that your clients stay compliant with these new rules.
Lisa founded Coast2Coast Business Support Solutions in July 2005 after more than 15 years of experience working in the real estate and information technology industries. She found her passion working with computers and helping others be more productive in their day to day jobs. After Lisa’s husband received orders to relocate from Southern California to North Carolina in June 2005, Lisa found herself joining other like-minded virtual entrepreneurs and opened an online business. In the spring of 2010, she transitioned from a virtual assistant to an online business manager and now works with 7-figure entrepreneurs in managing their online businesses. You can visit her on the web at lisarwells.com or read her blog at marketingmindsetblog.com
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
Date: Monday, March 29th at at noon pacific / 3:00pm eastern
As an Online Business Manager you need to have solid email list-building skills - not only to grow your own business but also to lock yourself in as an invaluable resource to your clients. Once the word gets out that you know how to bring leads streaming in, your client base is that much easier to grow.
Join product launch manager Dave Navarro (”The Launch Coach”) as he steps you through critical list-building strategies that will help you learn:
- How to create a compelling offer thats draws people onto your list daily
- Balancing content and promotion to make subscribers buy without making them feel sold to
- Social media tactics that build your list without sucking away your time
- Tips for writing headlines that get readers to open your emails
- Three key ingredients of email copy that get people to click your links
… and more.
Dave Navarro is a product launch manager who has helped run successful five- and six-figure launches for online entrepreneurs like Andrea J. Lee, Jennifer Louden, and Naomi Dunford. You can learn more about Dave and download 3 of his popular workbooks at The Launch Coach Library (no opt-in required).
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
Date: Tuesday, February 23rd at at 1:00 pacific / 4:00pm eastern
As an Online Business Manager your skills and abilities are especially suited to working with high-end business owners. And those business owners are clamoring to hire a high-end support professional such as yourself. Sounds like a match made in heaven right?
More than anything I’m asked “where do I find the high-end clients who want to hire an OBM?” If you are looking to work with high-end business owners, join us on this discussion to learn:
- What makes someone a high-end client (or not)
- The 5 best places to find high-end clients
- How to connect and establish a relationship that leads to getting hired
- How to prepare yourself for working with these clients
This class is hosted by Tina Forsyth, Founder of the International Association of Online Business Managers.
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
For aspiring Online Business Managers… wondering if you need to be a virtual assistant first before you step into the role of Online Business Manager?
Date: Thursday, January 21st at at 1:00 pacific / 4:00pm eastern
As companies cut back on travel, many are hosting virtual events so that employees and business owners can upgrade their skills from the comforts of home or office. Yet many of these companies have no clue how to plan, organize and launch a virtual event, let alone one that features a multitude of speakers, exhibitors and sponsors. They end up making many mistakes that cost them time, money and their reputation.
As an Online Business Manager, you can manage your client’s online business needs with ease, but what will you do if your client asks you to plan a multi-speaker virtual event? Can your skills as an Online Business Manager transition to planning a multi-speaker virtual event? Join Leesa Barnes, a leading authority on virtual events, as she shares with you how you can help your client plan, promote and make money from multi-speaker virtual events in an exciting new role as a Virtual Event Manager.
What You’ll Learn:
- The similarities between Online Business Managers & Virtual Event Managers
- The #1 mindset you already have that will be of benefit to virtual events
- Why planning a multi-speaker virtual event is much more than booking a conference bridge line
- How to start offering virtual event management to your clients
Leesa Barnes is President of the Association of Virtual Events Managers, Organizers & Hosts and is a leading authority on using virtual events to become the #1 expert in your niche market. Nominated as one of the Top 50 Most Influential & Powerful Women in Social Media, Leesa helps independent consultants, entrepreneurs and business owners leverage virtual events and other online tools to boost profits. To learn more about Leesa, visit www.virtualeventsuccess.com.
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
The topic of confidence has come up alot this week in my conversations and classes… in particular the idea of not feeling confident enough to take on a new role or step into a new opportunity. This is a big issue for alot of virtual support professionals, Online Business Managers included… how do we move forward when we aren’t feeling 100% confident? Click to hear my thoughts and a few tips (including why I think not feeling confident is actually a good thing!)
Date: Wednesday, December 16th at 1:00pm pacific / 4:00pm eastern
Online business owners still aren’t “getting” SEO copywriting. Many consultants still aren’t doing it well. The left hand isn’t talking to the right. What’s going on? Why is this stuff so hard to learn and even harder to execute with success?
When done right, SEO copywriting is a powerful tool for boosting your profile, attracting and supporting clients. When done without understanding of the fundamentals - even when outsourced - SEO copywriting can do more harm than good. In this teleclass, our guest expert Karri Flatla will deconstruct the mythology of SEO copywriting. She will also provide simple, anyone-can-do-it tactics for improving your own web message, your client’s web message and working with the SEO and copywriting professionals who appear to hold all the cards.
Karri Flatla is the principal of snap! virtual associates inc., a coaching-consulting firm specializing in web marketing and copywriting for entrepreneurs. Well known across the web for her take-no-prisoners writing style, Karri’s articles and tips have been featured at Search Engine Guide, the VAnetworking Blog, Fuel Net, Problogger’s TwiTip, and Smart Company Magazine. She is also the author of Alpha WAHM Blueprint: An Empowerment Guide for Work-at-Home Moms (http://alphawahmbook.com). You can read and subscribe to Karri’s Outsmart business blog at http://snap-va.com.
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
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