Date: Wednesday, April 21st at 8am pacific / 11am eastern
Late in 2009, the FTC revised their guidelines which greatly affected those who run online businesses and early 2010 Mastercard and Visa, as well as other merchant processors, have conveyed some new regulations in response to longtime complaints from customers that are being billed for products they didn’t want or felt they were being misled into buying.
As Online Business Managers it is essential that we understand these rules on behalf of our clients, so that we can ensure that they aren’t crossing any lines that could potentially cause issues (such as getting their merchant account shut down, eek!).
And yet, trying to sort through these FTC changes can be daunting to say the least – so we’ve invited Lisa Wells to do a very special call for us and explain the new FTC guidelines in plain English.
On this call, you’ll learn:
- What the FTC Guidelines are about and why you should care
- Who these guidelines are for
- How these guidelines affect use of testimonials
- New rules around continuity programs
Lisa will lead you through practical steps you can take now to ensure that your clients stay compliant with these new rules.
Lisa founded Coast2Coast Business Support Solutions in July 2005 after more than 15 years of experience working in the real estate and information technology industries. She found her passion working with computers and helping others be more productive in their day to day jobs. After Lisa’s husband received orders to relocate from Southern California to North Carolina in June 2005, Lisa found herself joining other like-minded virtual entrepreneurs and opened an online business. In the spring of 2010, she transitioned from a virtual assistant to an online business manager and now works with 7-figure entrepreneurs in managing their online businesses. You can visit her on the web at lisarwells.com or read her blog at marketingmindsetblog.com
IAOBM Members: You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here: http://www.obmconnect.com/membership-benefits
