Did you see Robert Middleton’s Top Ten Marketing Insights?

It is a really good list.

Make sure you read them all at http://actionplan.blogs.com/weblog/2007/12/ten-year-end-ma.html

This one below is one of my favorites because this one tool is permanent and long-lasting and will open doors for you years and years after you publish. I have scheduled speakers for all of my companies based on a book that they have written. And those speaking opportunities often led to further joint venturing.

Your book is the key that helps you unlock doors and start new professional relationships and joint ventures. I witness this almost on a daily basis.

Here is Robert’s two cents…

8. A Book Creates Instant Credibility
The words author and authority come from the same root. As an author, you are seen as a person with extensive or specialized knowledge about a subject. And you are. Ever notice who’s on the radio shows and giving talks? Authors. Why not take the first steps to becoming one this coming year? You’ll have a powerful marketing tool you can use for years.

To your success,

Sheri McConnell-www.sherimcconnell.com

PS

If you need help becoming an author–visit that National Assn of Women Writers.

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