Tracey Lawton

Company: Tracey Lawton Website: www.traceylawton.com Phone #: 419 830 0511 Location: Findlay, OH, USA Time Zone: Eastern

My Experience, I am an: Experienced OBM – currently working in this capacity for 1 or more clients

My Client Intake status is: Open – I am looking to work with new clients

I’ve been working online since: November 2001, when I started my Virtual Assistant practice. In that time I’ve seen technology change, new marketing strategies come into play, and the online business world explode!

I originally started my business as a Virtual Assistant practice, but quickly realized that I did so much more for my clients … in fact I operated as their Online Business Manager (but didn’t know this at the time). I’d been working at a high level as an Office Manager for many years so was highly experienced in business management. Today I have fully embraced the Online Business Manager role and support clients who have very successful high five-figure and six-figure businesses.

I gave up my very secure local government job in the UK at the end of 2001 because I felt a strong desire that there must be ‘something better’ that I could do that would be flexible enough to enable me to put my young family first, and be around for them during the school holidays or if one of them needed me at any other time. I stumbled across the virtual assistant profession quite by accident one day whilst at work, and decided that I could do that … and so I did! Within a month of discovering the virtual assistant profession I’d handed in my notice at my local government job and ventured into the world of self-employment … and haven’t looked back since!

Why I love working as an OBM: I enjoy building the relationship with my client and becoming involved in their business at a deeper level. I am an natural planner and strategist so being able to help them plan their programs/products, and then work with them to implement these new income streams is very rewarding for me.

My Strengths and Areas of Specialty: I can plan and implement systems and processes, especially around office organization and online marketing. My clients comes to me because of my online marketing expertise and because I understand how the different strategies fit together to form a long-term online marketing plan.

I also specialize in setting up the backend systems to support multiple income streams – such as shopping carts, autoresponders, membership management & support programs, affiliate management etc.

My favorite kind of client to work with is…: My clients are very busy coaches, professional speakers, and online solopreneurs who operate an established multiple streams of income business. They are usually so busy with the managing of their business that they often feel very overwhelmed and frustrated – even with a team in place. They need someone to take over the management and implementation in their business.

Just some of the areas in which I support my clients are:

• Affiliate management and marketing
• List building and joint venture partnering
• Teleclass and group program set up
• Membership site management and promotion
• Online marketing development
• Team management and co-ordination

Some of the online marketing systems I know and use to facilitate my work are:

• 1ShoppingCart (my specialty!)
• Constant Contact
• Aweber
• iContact

My Business Goals for this year are: To continue to support my clients and help them grow their businesses.
To work on developing my teaching programs to support solo business owners and show them how to create their office organization and online marketing systems.